Rethinking My Project Strategy
For my last two big portrait projects, Artists In Jackson and Musicians In Jackson, my goal was to interview and photograph local creatives and assemble those stories into a book. Prep, execute, deliver – all in one big thing.
I had the thought: what if, instead of treating them as projects, I treat them as platforms.
Instead of disappearing for a few months and coming out with a deliverable – like Moses carrying down a photo book carved in stone and delivered by divine inspiration – those projects become a channel that has regularly updated photos and stories. Instead of releasing a set of stories as a book, I keep releasing stories and never really finish.
Now, I could collect those stories and photos – say, every 20 – into something like a book. But the book isn’t the point. The doing is the point. It keeps building, more like a seasonal Netflix show than a daily newspaper.
This would relieve some of the pressure of feeling like I had to make a collection of something. As an alternative, I keep writing and making pictures and posting something when I have time. These projects become more like living, breathing websites than printed, finished books. The stories then become material for social media, newsletters, and website updates, rather than the reverse.
I’ve been collecting lists of creatives that I missed out on the first time around. By building and adding to that list, I can keep the stories coming – as long as I’m alive to tell them, potentially.
Not projects. Platforms.