Not that I need another one, but I started a new hobby: cider making.
Luckily, our neighbors and the in-laws have apple trees weighed down with apples this year. That meant plenty of fruit for the juicing and fermenting I had in mind.
I’ve long been a cider fan – an apple fan in general – and consider owning an orchard one of my retirement goals. Somewhere along the line, I got the bug to try my hand and making my own hard cider, taking advantage of all the modern brew making equipment and methods. Right here in town, we have a home brewery store with all the supplies I need. That, with some online advice, and I could easily give a batch a try.
There’s a lot to do: wash the apples, juice the apples, sterilize the equipment, add the yeast, feed the yeast, etc.
But first, I had to grab six little hands to help me pick and wash apples from the neighborhood.
If you’re well-connected and well-known, this may not be such an issue for you. Your art may already have an audience. But if you’re a first-timer like me, this audience stuff matters. I didn’t want to make something and have it flop.
In other words, who do I hope sees this?
Now, that doesn’t affect the actual portraits I make. Those are all mine, with no thought on what’s “marketable.” Style, subject, composition – that’s all me.
But when I bundle all these things together, I do think about who will be interested. When I’m done, who do I send this to first?
Part of me feels like a “sellout” for thinking that way. After all, should it matter who sees what I make? Who cares if it’s “marketable?”
For one: me. And for two: Many of my projects have a community focus. If I’m highlighting local artists, say, or people with fun hobbies, then I want to make sure those people are recognized by their communities, big or small.
I get some benefit out of that, sure. But so do the people I showcase. “Here,” the project says, “look at these folks who are just like you and do something interesting.”
For the portrait project, my audience was both my hometown and the artistic community within Jackson. For my Albion Anagama documentary, the audience was the Albion community and the ceramics community, plus alumni from Albion College.
Yes, the stuff I make matters to me, first and foremost.