Undertow
Undertow
Model: Whitney DuRall
Photographer: Aaron DuRall
Fantastic and creative series.
“It feels good to have my stuff out there, and get the reaction. And even the not-okay reactions feel good.”
Jason Felde owes a big “thanks” to his wife, Stephenie.
So does the art community in Jackson. If it wasn’t for her, we may have never discovered Jason’s creative work.
The story goes that Jason never publicly displayed his work outside of small shows or at school. Then Stephenie stumbled on Jason’s portfolio, hidden away in a closet, and did what any good, enterprising wife would do: she started showing the portfolio around.
“It was one of those things where I had the support of my family, but no one took that extra step of pushing me farther,” Jason says. “I don’t think anyone wanted to kick me in the butt a little bit harder. So that’s where she came into play. And it’s been a snowball effect from there.”
The work garnered a positive response, and things started to happen for him. A show here, a call from Doug Jones there, and before he knew it — and after some more prodding — Jason was a public artist.
Jason’s artistic side was there from the beginning, he said, from scribbling in notebooks on road trips to art classes in high school. Now, his work draws on many styles and techniques, including painting (acrylics and watercolors), inking, and sculpting.
Since Stephenie “discovered” him, he’s attended eight to ten shows, and he’s often approached for more.
“It feels good to have my stuff out there and get the reaction,” Jason says. “And even the not-okay reactions feel good.”
Jason also works on commission pieces. One of his first was a pencil sketch of a friend’s grandfather. After seeing the piece, his friend’s mom sent him a thank you note.
“It was really cool to know that my work can touch people in that way,” he says.
Jason’s work touches people in need, too, like the cancer fundraising organization Twist Out Cancer. The organization pairs artists with cancer patients to create art based on their stories, with all proceeds going to cancer research.
Closer to home, Jason says Jackson’s creative community is very supportive of its home-grown artists.
“I have yet to come across an artist in Jackson that isn’t willing to promote you,” he says. “Or they’ll buy a piece.”
Visually, Jackson offers a lot of inspiration with its varied landscapes, quiet spots at the parks, and history. As an artist, there are lots of ways to draw inspiration.
“To be able to go somewhere like that to relax and create is amazing. I think Jackson is visually stunning,” Jason says.
Jason is working to get more of his work out in the world. He’s participating in more shows, trying different techniques, and exploring other artistic subjects.
Right behind him, Jason’s wife Stephenie is working, too.
“She has no problem volunteering me for art shows and projects,” Jason says.
“I’m just excited that he actually wants to show his work,” Stephenie says.
Buy the Artists In Jackson book | Jason Felde on Instagram
Dear Canon: Please Give Us a Digital Canonet QL-17
I say we have it in the Canon EOS M + 22mm EF-M combination. Portable, small, light, and great optics.
An eyepiece would be nice. That screen can get awfully cumbersome sometimes. But I own both, and I think the M is nearly in the Canonet-quality realm.
Art, like life, can get messy.
That’s precisely what painter and mixed media artist Colleen Peterson loves about it. Besides being a creative outlet, getting creative is great stress relief.
“It doesn’t matter what I make, as long as I get my hands dirty,” she says.
It often starts with a blank canvas, which – for Colleen – is a scary place to start. Random bits of inspiration help her to get started: feelings, requests from customers, random items she finds.
Like the time she got creative with her boyfriend’s homemade beer bottle labels. Or the time she took a broken coffee pot and turned it into a piece.
“I didn’t realize I had a style until someone told me,” Colleen says. “They said, ‘You do have a style. You’re messy!’ My acrylics are really wet and all over the place, and I’m always covered in paint.”
Colleen dabbled with art in high school and liked it. She made comics, and even thought about fashion design and interior design as outlets. It was The Singularity that put her paintings in her first show.
“All I had was random stuff I made,” Colleen says. “I enjoyed it, so I just did it.”
Some of the emotions behind her pieces are messy, too, like the first time she ever sold one of her works. It was heartbreak that helped her make it.
And heartbreak that came after she sold it.
“I didn’t want to sell it,” she says. “I cried.”
Now, Colleen works mainly with custom pieces and requests, like the wedding centerpiece she worked on while we talked. Often, all she needs is a bit of direction to un-blank that canvas.
“One person I just had, she really likes peacock feathers, and she wanted purples,” she says. “So I made her something really cool that’s probably one of my favorites I’ve made in a while. And she was really stoked. It felt good.”
Colleen is big on customers being able to afford her art. She wants more people to come to Jackson art shows, too, and to help spread awareness about the arts community in town.
“There’s always people saying ‘There’s nothing to do,’ but all these other people are working really hard to put on a show,” she says. “It’s one of the most frustrating things to me. Support your community!”
She loves seeing the art community come together and seeing her fellow artists develop their talent.
“There’s a lot of people that complain about our town, and then there are people making it beautiful.”
Buy the Artists In Jackson book
“Art is the communication of feelings. If what you’re doing isn’t evoking a feeling, then what you did is arguably not art.”
Jake Perry says it was God’s plan all along that he’d end up where he is now: a videographer for Radiant Church, on Spring Arbor Rd.
He gets to live a creative life, both at work and on personal projects. His work at Radiant fulfills his need to accomplish something for a greater purpose. And his personal projects fulfill him creatively.
“I have this mix of purely creative stuff that may or may not see the light of day, but at least I can be creative for creativity’s sake. And then for this job, I get to be creative and have it make a difference,” Jake says. “So having those two together is pretty sweet.”
Jake’s work at Radiant started because a friend of his got a job at Radiant Church in Kalamazoo and suggested he apply for the videographer position. Jake didn’t get the job, but he did meet the future pastor of the Radiant Church, Mike Popenhagen, who was headed to Jackson. Now, he’s Mike’s assistant, helping promote the church, shooting video announcements, and taking photos of events.
“I get to see the smallest things I do matter to people,” Jake says.
For side projects, Jake helps as a director of photography for Cinema Grove, working on short films and documentaries.
The way Jake sees it, artists are merely a prism through which they interpret God’s will.
“Creative people are more sensitive to communicating with what’s already there and unlocking it,” he says. “Art is the communication of feelings. If what you’re doing isn’t evoking a feeling, then what you did is arguably not art.”
To communicate those feelings, Jake likes working with the basics of image-making.
“I love light, period,” he says. “Being a cinematographer, it’s important for your whole life to be light and shadow.”
Taking inspiration from music, architecture, and photography, Jake pictures himself as a storyteller and uses the stories around him to express himself creatively. It starts with people.
And people, he says, are what make Jackson’s creative community so special. They’re not competitive, and they’re willing to learn and grow together.
“It’s a community that’s not a bunch of sharks with blood in the water,” Jake says.
But Jackson tends to view creative work in a skewed way.
“Jackson is a place that doesn’t value creativity as much as it should, even though it’s ripe with it. And that’s sad,” he says.
Jake stays in Jackson because he feels like God has a plan for him here, and that Jackson may not be done with him just yet. He learned that when he tried to get a job out of the community.
Jackson, as it does so often with others, pulled him back. That’s when he learned to trust God’s plan for him.
“As soon as I did, things made sense and started to fall into place.”
Buy the Artists In Jackson book | Jake Perry on YouTube
In sharing my Artists In Jackson project, I reached out to some artists for feedback. What did they think? What can I do differently next time?
One artist in particular – raised in Jackson, went on to great success – gave me some really great advice. For one, he was worried about me producing a book. “Nobody buys books,” he wrote, “not even if you price them at $10 a piece.”
He, however, knew how to sell books. Case in point: a $500 book, limited to 50 editions, and he sold out of his print run in just a few weeks. This artist offered an experience, not just a book. It became a pride point to own one of his books.
“The book was only a bonus and personal brag piece to tell their friends the damn book cost $500,” he said. “It’s the experience, not the money.”
His experience was, he only printed 50 of them, and he included a personal sketch inside each one.
You can’t rely on friends and family to support your art, he told me. And people in the community who say they support the arts? They’re mostly fibbing. Few back up their support with actual dollars.
Some of this I wished I had heard before I started the project, though I doubt that would’ve dissuaded me. I wanted to make a quality book for people to buy, and I felt like I had enough of an audience to sell a decent amount.
Aside from the book, my main motivation was to brag about the artistic talent in Jackson, and to get to know some local artists. Take economics out of it, and I feel like my project was very successful.
Put economics back in, and I think the advice I received was pretty spot-on. My “experience” was a limited run of books signed by me, with a free eBook download and dibs on info like extra editions and events. I could do a lot more to up the “experience” level.
I don’t think that a high price tag would go over well in the community, however. Jackson is a pretty cheapskate kind of town.
Granted, this artist has a huge following, and sells work for thousands of dollars. He works on a totally different level than this local photographer with a super local project.
But for future projects, his advice is worthwhile.
Thanks Dominic!
“My favorite thing to hear is people laughing. As long as people are feeling something, then I’m doing something right. My work is quirky and a little bit out there.”
Here’s an idea: take an old landscape painting. You know the kind – one is probably hanging over your grandparents’ mantle right now.
Now grab that bland landscape painting, and add the fantastic. A monster, a UFO, a mystical creature.
Better, right?
That’s what Audra Lockwood thought, too, when she saw a simple seaside landscape and thought, “What if I put a mermaid there?” She’s developed a fan base for her revamped paintings (as she calls them) and reaches a particular market for her work at comic book conventions and art shows.
She doesn’t need much to get started.
“I’ll see a piece, an ugly old landscape, and that alone tells me, ‘This needs a crazy old dude in it,’” Audra says.
Audra and her husband, Cody, were into the geek community and often went to conventions. After seeing the artists who were regulars at cons, she thought her unique landscape creations would find an audience.
“And I did, thank the gods. It’s been amazing,” she says.
Now the duo travels all over the Midwest and all over the country, selling art and meeting artists at the shows. They started local, and as they met other creatives, their travel range broadened.
“It’s a great community of people,” Audra says. “We’re like little art gypsies, hooking each other up with great shows and great info. We scratch each other’s back.”
And it all started with that mermaid. Or, more particularly, grabbing vintage landscapes at thrift stores as an affordable way to grab a gorgeous frame. That’s when she saw the waterscape.
Audra has that first revamped painting hanging in her stairwell, the seaside spark that launched her niche. Several years ago, she saw that old surf scene, and figured a mermaid would make the whole thing better.
“It’s like 11 years old. I’ve been hooked ever since,” she says. “And I thought, ‘What a great time saver.’ It’s framed and ready to hang. You can’t go wrong. Then, everywhere I went, I imagined what it was supposed to be.”
The raw materials are old landscapes and lithographs, plus Audra’s own sci-fi and horror movie imagination. She researches landscape artists, many of whom were from the 1960s, and Googles the creator to make sure she’s not painting over a masterpiece.
“It’s like my collaboration with an artist I’ve never met before,” she says.
While she finds success all over through the convention scene, Audra and Cody stick around Jackson because of the affordable living, its central location, and because their friends and family are still here.
Audra sees the Jackson art community as a close-knit group and credits The Singularity for helping her reach out to a local audience.
“It’s a young community. Jackson is a blue-collar city, and I feel like a lot of 30-somethings are reaching out for something cool and unique,” she says. “They’re at that age where they’re starting to buy art, and they have homes. I think all these weirdos that are coming together are doing something good.”
She finds resistance from local art buyers, however.
“Some of the art shows aren’t ready for what I’m doing. Maybe what I do is a little too strange,” Audra says. “But what I go to shows in Ferndale, it’s full of weirdos like me. And we’re all incredibly successful. There are so many people like me here.”
“It kind of blows my mind that I can do what I do, and I can be successful at it. So that gives me hope.”
Buy the Artists In Jackson book | Audra Olivia’s Attic
Today, on Small Business Saturday, I’m launching part three of Artists In Jackson – the Magazine edition: 96 big, full-color pages, soft-bound and larger than the hardcover edition, and at an affordable price of only $35.
And here’s a deal: use the code CREATIVE40 until Dec. 1 at checkout for 40% off the price. Get yours at artistsinjackson.com/book.
Hardcovers are also still available! Use the code art517 for $9 off the price.
Riding the Amtrak train from Chicago to Michigan, part two. Enjoying the beautiful passing scenery of the Rust Belt.