art

Some Advice (Not From Me)

Artists In Jackson

In sharing my Artists In Jackson project, I reached out to some artists for feedback. What did they think? What can I do differently next time?

One artist in particular – raised in Jackson, went on to great success – gave me some really great advice. For one, he was worried about me producing a book. “Nobody buys books,” he wrote, “not even if you price them at $10 a piece.”

He, however, knew how to sell books. Case in point: a $500 book, limited to 50 editions, and he sold out of his print run in just a few weeks. This artist offered an experience, not just a book. It became a pride point to own one of his books.

“The book was only a bonus and personal brag piece to tell their friends the damn book cost $500,” he said. “It’s the experience, not the money.”

His experience was, he only printed 50 of them, and he included a personal sketch inside each one.

You can’t rely on friends and family to support your art, he told me. And people in the community who say they support the arts? They’re mostly fibbing. Few back up their support with actual dollars.

Some of this I wished I had heard before I started the project, though I doubt that would’ve dissuaded me. I wanted to make a quality book for people to buy, and I felt like I had enough of an audience to sell a decent amount.

Aside from the book, my main motivation was to brag about the artistic talent in Jackson, and to get to know some local artists. Take economics out of it, and I feel like my project was very successful.

Put economics back in, and I think the advice I received was pretty spot-on. My “experience” was a limited run of books signed by me, with a free eBook download and dibs on info like extra editions and events. I could do a lot more to up the “experience” level.

I don’t think that a high price tag would go over well in the community, however. Jackson is a pretty cheapskate kind of town.

Granted, this artist has a huge following, and sells work for thousands of dollars. He works on a totally different level than this local photographer with a super local project.

But for future projects, his advice is worthwhile.

Thanks Dominic!


Artists In Jackson: Audra Lockwood

Audra Lockwood

“My favorite thing to hear is people laughing. As long as people are feeling something, then I’m doing something right. My work is quirky and a little bit out there.”

Here’s an idea: take an old landscape painting. You know the kind – one is probably hanging over your grandparents’ mantle right now.

Now grab that bland landscape painting, and add the fantastic. A monster, a UFO, a mystical creature. 

Better, right?

That’s what Audra Lockwood thought, too, when she saw a simple seaside landscape and thought, “What if I put a mermaid there?” She’s developed a fan base for her revamped paintings (as she calls them) and reaches a particular market for her work at comic book conventions and art shows. 

She doesn’t need much to get started.

“I’ll see a piece, an ugly old landscape, and that alone tells me, ‘This needs a crazy old dude in it,’” Audra says.

Audra and her husband, Cody, were into the geek community and often went to conventions. After seeing the artists who were regulars at cons, she thought her unique landscape creations would find an audience.

“And I did, thank the gods. It’s been amazing,” she says.

Now the duo travels all over the Midwest and all over the country, selling art and meeting artists at the shows. They started local, and as they met other creatives, their travel range broadened. 

“It’s a great community of people,” Audra says. “We’re like little art gypsies, hooking each other up with great shows and great info. We scratch each other’s back.”

And it all started with that mermaid. Or, more particularly, grabbing vintage landscapes at thrift stores as an affordable way to grab a gorgeous frame. That’s when she saw the waterscape.

Audra has that first revamped painting hanging in her stairwell, the seaside spark that launched her niche. Several years ago, she saw that old surf scene, and figured a mermaid would make the whole thing better. 

“It’s like 11 years old. I’ve been hooked ever since,” she says. “And I thought, ‘What a great time saver.’ It’s framed and ready to hang. You can’t go wrong. Then, everywhere I went, I imagined what it was supposed to be.”

The raw materials are old landscapes and lithographs, plus Audra’s own sci-fi and horror movie imagination. She researches landscape artists, many of whom were from the 1960s, and Googles the creator to make sure she’s not painting over a masterpiece.

“It’s like my collaboration with an artist I’ve never met before,” she says. 

While she finds success all over through the convention scene, Audra and Cody stick around Jackson because of the affordable living, its central location, and because their friends and family are still here.

Audra sees the Jackson art community as a close-knit group and credits The Singularity for helping her reach out to a local audience. 

“It’s a young community. Jackson is a blue-collar city, and I feel like a lot of 30-somethings are reaching out for something cool and unique,” she says. “They’re at that age where they’re starting to buy art, and they have homes. I think all these weirdos that are coming together are doing something good.”

She finds resistance from local art buyers, however.
 
“Some of the art shows aren’t ready for what I’m doing. Maybe what I do is a little too strange,” Audra says. “But what I go to shows in Ferndale, it’s full of weirdos like me. And we’re all incredibly successful. There are so many people like me here.”

“It kind of blows my mind that I can do what I do, and I can be successful at it. So that gives me hope.”

Buy the Artists In Jackson book | Audra Olivia’s Attic

Artists In Jackson, the Magazine

Artists In Jackson, the Magazine

Today, on Small Business Saturday, I’m launching part three of Artists In Jackson – the Magazine edition: 96 big, full-color pages, soft-bound and larger than the hardcover edition, and at an affordable price of only $35.

And here’s a deal: use the code CREATIVE40 until Dec. 1 at checkout for 40% off the price. Get yours at artistsinjackson.com/book.

Hardcovers are also still available! Use the code art517 for $9 off the price.


Artists In Jackson, the eBook

I’m super proud of how my Artists In Jackson book turned out. It’s 100+ gorgeous pages of artist profiles and portraits.

As a part of the package, I also made an eBook version. I created it as a more portable companion piece to the book, and it’s available as a PDF and Apple iBook now on the Artists In Jackson website.

I created both the PDF and iBook using Apple iBooks Author. The template format made it super easy to transfer the photos and text from an InDesign document. Plop photos in the picture spots, copy and paste the text, and work on a few formatting things like pull quotes and the table of contents, and you have an eBook. All pretty easy, as long as you’re okay giving up some formatting control.

Just export the iBook as a PDF and you have a format that anyone can enjoy. It really makes it a one-and-done online publishing option.

The book is still the objectified end-point of the portrait project. It’s the artifact, the thing that (hopefully) will last for decades. It’s also, at $89, a bit of a luxury item. Not everyone can afford almost $100 for a book, and I recognize that. The book is still what you should buy, but I get the affordability issue.

So the eBook is only $9. Much more affordable, and priced so just about anyone can read the profiles and view the photos on the go.

Buy the eBook and support the project!


It’s Here: Artists In Jackson

Today I’m releasing my portrait project Artists In Jackson to the world. Since June, I’ve interviewed and photographed 15 Jackson-based artists about their talent, their challenges, and their hometown. The final product is a beautiful, 100+ page book featuring stories and portraits from the artists.

You can learn about the project at artistsinjackson.com. And the book makes a great holiday gift!

Thank you so much to the artists who participated. Through painting, or photography, or metalworking, or tattoos, they’re making my hometown of Jackson, Michigan, a more beautiful place. Support them!

And thanks to all of you who have supported and shared this project.


Artists In Jackson, The Book

For the past five or six months, I’ve spent a lot of time getting to know the artists, creatives, and makers in Jackson, Michigan, as a part of my Artists In Jackson project.

The culmination of the project, I always figured, would be a book. Photos and profiles of the artists, an explanation of the project, and a beautiful artifact of all the work I’ve done.

I love photo books. I’ve become a bit of a collector in the past year or so. That, and (as @alesserphotographer advocates) paper is what you keep for 100 years and give to your grandchildren.

So the Artists In Jackson book is now available for sale. I couldn’t be more proud of how it turned out.

This first run of copies (about 25) are going to get some special love and attention from me before they ship out. After that, I’m doing a buy-on-demand system from Blurb, the book publisher.

Also, the project’s artist profiles are now live on the website, along with a selection of photos from each artist’s portrait shoot.

It feels mighty good to have this project out the door and into the world. I’ve received lots of great feedback from family and friends, and lots of support from the community. Thanks to everyone for their time and attention.

I made something. It shipped. And away we go.