Artist vs Content Creator
“Sooner or later, you’re going to have to decide if you’re a content creator, or an artist.”
– Gozer Goodspeed
Gozer’s tweet thread (via Jeffery Saddoris) is great to think about if you Make Things – either as a content creator or artist.
I wonder all the time, watching my kids view YouTube video after YouTube video: is all this content artistic? Or is it entertainment? Is there anything wrong with either approach?
A few thoughts in reaction to Gozer’s thread:
- Content creation is a conveyor belt – art is a walk in the woods.
- Content creation seems more about business. Not that making art can’t be a business, but content creation, as Gozer puts it, involves “relentless output” to feed an algorithm hoping someone will discover your stuff.
- Art is at your speed. Content creation is at the speed of an audience’s appetite.
- A lot of this speaks to artists as business owners (music in Gozer’s case) – but I bet a lot of hobbyists see “content creation” as their ticket to the big money. Actually making an income from your artistic hobby can be very, very difficult for most people.
I consider myself someone who makes and shares the things I make, at my own pace, for a very small audience. But I do it for me, not them, and I certainly don’t do it to feed a social media platform.
And then there’s the language that gets thrown around in business and entertainment and just about everywhere: do you make “content?” Or do you make photographs?