My pal and graphic designer Brandon Kish used one of my shots from this past (snowy) winter for a Call of the Wild cover re-do.
Originally, this shot
first appeared on Instagram and was taken with KitCam.
That morning’s drive into work was harrowing, and beautiful. There were quick a few shots that came out of that commute.
Glad to see it appear on something creative.
Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…
Except it’s not. Of course not. The message is not the same.
The last ten percent is the signal we look for, the way we communicate care and expertise and professionalism. If all you’re doing is the standard amount, all you’re going to get is the standard compensation. The hard part is the last ten percent, sure, or even the last one percent, but it’s the hard part because everyone is busy doing the easy part already.
This is what makes what I do paradoxically enjoyable and frustrating. I love concentrating on the stuff that no one else cares about because I care intensely about it. Things, little things, do matter.
On the flip side, I encounter people who are template humpers and think good enough is good enough. They have no respect for, or are totally ignorant of, that last 10 percent – and have no interest in it. It’s the interest part that’s frustrating.
For some, Microsoft Word is good enough, and Times New Roman is good enough, and an photo stolen from Google Images is good enough. For me, the fun is in tackling the good enough and making it even a tiny bit better.
Even if I never approach something a tiny bit better (and often times I don’t), the pursuit is, in of itself, a worthy goal.