Think about it: there used to be a photo developing station in every grocery store. You could (and in some cases, still can) pick up film in a gas station. People would print photos and bind them together into books that became family heirlooms. Then it all went away.
Now it’s all making a comeback. You can get specialty film, professional films, and boutique revival films. We shot photos at our wedding and this weekend’s move using Fuji’s Instax camera. Me? I’m trying out a pack of Lomography’s new film for an upcoming project.
But the good news is all on the film side. The other side of the equation – new film cameras – isn’t returning at the same speed as film stock. Why is that?
Leica is doing their thing, but that’s out of the reach of most photographers. Nikon has the F6, still in production, and Lomo does a good business. But from there, medium- and large-format film cameras are the only ones still in production. Where are the new 35mm cameras to meet this growing film demand? Is the demand still not at a level for camera manufacturers to supply new gear?
Not that there’s any reason to worry; there are tons of used film cameras out there waiting to be rediscovered and refurbished (it’s coming up on yard sale season, after all). For the most part, buying a decent film camera is way more affordable than buying a new digital camera.
Maybe that’s when we’ll know film is back in a big way: Pentax, Canon, Fuji, and the rest fire up their film camera production machines again.