Rick Smolan has a bunch of good tips on self-publishing your next photo book.
It’s a bit crowdfunding heavy, but has advice from a guy who has done a lot of photo publishing. I appreciate that Smolan’s first tip is on audience:
The traditional publishing model was to turn to a big publisher who would throw it into book stores and hope the book found an audience. Now photographers are able to market directly to the people who are already invested in your chosen subject.
I don’t start a photo book project unless I have an audience in mind. And because I’m seriously considering a Kickstarter campaign, I’ll take all the good tips I can.
(via Blurb on Twitter.)