Follow-Up on VSCO vs. Film Manufacturers
@davelawrence8 well @Kodak just recovered from bankruptcy and we’re liking the direction we’re going. @vsco is doing beautiful job.
— Fujifilmusa (@fujifilmusa) September 12, 2013
Fuji responded to my call for film makers (like themselves and Kodak) to run, not walk, into the digital film emulation and mobile photography business.
They’re right – and I said as much: Fuji is jumping into digital photography with both feet, and they should be commended. They’re making great stuff.
But in film emulation? Mobile apps? Not so much.
And Kodak? For crying out loud, they’re not even in the photography business any more.
So my point still stands: who better to do film emulations than the original film manufacturers?
And now with Totally Rad jumping into the game, the original film stock companies are getting further and further behind in the mobile/software arena.
Again, for Fuji, that’s fine. They’re doing a great business with the X-series of cameras.
For everyone else? Lots of luck.
UPDATE 9-13-13: Kodak responded on Twitter as well, suggesting that they’re still in the film business. However, my digging online found that while film stocks may have the Kodak name, they may not come from the original source. So what: film is film and it has Kodak on the box. For most people, that’s all that matters.
But again – whoever makes the film should be making the digital equivalent.
Also, kudos to Fuji for having some fun in this conversation.