Don’t be creepy. Don’t be a jerk. Don’t waste people’s time. Don’t ask too much. And don’t ever ever ask people to follow you. “Follow me back?” is the saddest question on the Internet.
Austin Klein, Show Your Work
As true for marketing pros as it is for artists. Maybe especially.
I didn’t plan on being a marketing/communications professional, but that’s how things worked out after college. Originally trained as a journalist, I used my liberal arts background and interests to become a little-bit-of-everything marketing pro. As long as I’m making things, I’m happy.
Journalism is probably where I get my skepticism of most things marketing. For a marketing professional, I don’t actually subscribe to a lot of marketing tricks. If it annoys me, as a user/customer, I can be sure it’ll annoy someone on the receiving end. So, I tend to not use marketing techniques that are onerous to the end user. No digital ads that follow you around, no cover-the-whole-page-in-an-ad news site takeovers, nothing that screams for attention.
Again: if it bothers me, why would I do it to someone else?
Klein’s advice is the simplest, bare minimum marketing advice I can share. Don’t be that marketing pro.