Until They Start to Care
People don’t take the time to read, says Steven Pressfield, via Dave Trott:
Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchoupitoulas. It isn’t that people are mean or cruel.They’re just busy. When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated.
Think about that. All the hard work we put into creative projects, or blog entries, or advertising campaigns – nobody really cares. They have better things to do.
Until they do start to care. But that’s only a fraction.
I try to bring this viewpoint to my job. We fret over the little things, and we polish the text to a buffed shine. Luckily, Ann Arbor (a true college town) is more literate than most cities. Still, at the root, nobody cares.
So give them a reason to.
Or: set your expectations accordingly. If no one cares what you do, doesn’t that give you some freedom to do what you want to do?