At first, I only checked Facebook once per week (based on a good recommendation).
Then, I quit my photo blog at Tumblr and opened up this one.
Soon, it seems, I’ll want to quit Instagram. That leaves Twitter and Flickr (which is barely “social”), and who knows what’ll happen with those two. Or any other social media platform that has us, as users and creatives, doing all the real work for them.
No, it’s all too much.
This is not a rage quit. It’s the product of a lot of small, quiet frustrations that leave me thinking I can spend my time doing other things.
It’s not a new revelation, and Lord knows I’m not the first to discover social media is a waste of time. But as I get older, and I have friends and family, and projects to do around the house, and little patience for the increasing amount of (mostly irrelevant) ads blinking in my face, the less appealing all these “What are you up to?” platforms become.
I still enjoy my quiet little corner of Twitter, with my Mac nerds and fellow photographers. And I still dig the work people post on Flickr. I’ve set up my social media accounts to show me mostly stuff and people I’m interested in. It’s just that more and more on those other platforms, advertising and “features” are intruding. To what benefit?
As Jörg Colberg writes, “If you’re happy with being a passenger and with having to change vehicles usually the moment you’ve become a bit comfortable, then stick with Silicon Valley’s boom-and-bust cycle. If that’s not what you want, going back to blogging is likely to give you a lot more agency.”
So here I am, with a relaunched blog, away from Tumblr.
Another problem is that marketers and brands have gotten a hold of these sites and used them for marketing. I think a lot of the marketing world is waking up to the realization that social media isn’t the be-all, end-all marketing channel for the modern consumer. If anything, people switch social media platforms to escape the ads and intrusiveness. I should know: I’m one of those people using social media to “engage” with customers and visitors – but I don’t do it with a clear conscience, because I hate seeing all that “engagement” crap, too.
It’s tough feeling like you can’t get your stuff out there to be seen without social media, and yet being uncomfortable with the idea of using social media at all. I’m a pretty private person, and I feel weird every time I try to promote something on Facebook, Twitter, etc. As a photographer, it’s a Catch 22.
I don’t have any answers right now. The trick is finding the mix that works, and that’s a work in progress.