A book is an enclosed and encapsulated medium that you can actually come pretty damn close to perfecting. I also tend to think that the book is sometimes more important than the show, as the exhibit is a temporary thing, often hanging for a month or six weeks and then it goes away.
Maybe a couple of thousand people see it?
But a book is something that I always say is on your “permanent record” and it never ever goes away—so you better get it right!
He also highlights the importance of playing around with the physical layout of a photo book:
As far as putting together the books, I spend hundred & hundreds of hours shuffling around my photographs, making dummies, turning pages, and switching them around and all that. To me that is really the only way to do it, to print the pictures out, paste them in a physical blank book dummy, and turn the pages.
For my Artists In Jackson book, I didn’t quite know what the layout was going to look like. So I printed a bunch of horizontal and portrait-shaped squares, taped them to pages, and moved them around to see how the look and flow would go. It was super helpful to see the book take shape, even if only in the abstract.
It also helps to give it to someone you trust, and ask, “What do you think?”