Cloud Atlas XXIII
‘See the Moments You Care About First’
You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.
We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.
Terrible. I’m so sick of this we’ll-decide-what-you’ll-see algorithm crap.
Photographer Interview: Kathryn Trattner
Who are you and what do you do?
My name is Kathryn Trattner and I write and photograph things. I work full time for the Metropolitan Library, my local library system in Oklahoma City, and when I’m not second shooting I spend the rest of my free time with my two toddlers.
How did you get started in photography?
I started taking photography seriously about a year ago. A very dear friend (@robynicks) is a talented wedding photographer and she needed an assistant. I volunteered and loved it. It’s so amazing to be included in someone’s big day, to see everything come together, and Robyn is amazing and fun to work with. Over time assisting became second shooting, I bought a DSLR, and photography has taken over my life. In a good way.
What do you like about your photography?
I love the details. I make a point of noticing them because so often they’re the first things I forget. I tend to get lost in the big picture stuff so it’s nice to take a moment and notice something that might otherwise be overlooked. Especially at weddings, you remember the faces and the main event, but it’s easy to forget how the flowers looked or the lace on a dress. Those little things add a layer of richness to memory.
Right now I have a three and one year old and I’m constantly taking pictures of their hands or feet, photos of them sitting with their backs to me. I’m always going to remember the big things, like the first tooth or first steps, but the way their hair curled just the tiniest bit after a bath, the little hands no bigger than my palm, I don’t want to forget those either.
You describe your work as capturing details, and little slices of life. Where do you get inspiration for your style/ideas?
Everywhere. I feel like I’m constantly taking pictures in my head, even when I don’t have my iPhone or DSLR handy. Anything and everything can be beautiful or interesting or arresting.
Why is it important for you to capture your surroundings?
Part of my obsession with details in my desire to always add another layer to my writing. I need to be able to paint a picture with words and photographing details feeds my writing. It’s also a nice escape when I’ve sat too long at my computer and it feels like my brain has turned to mush.
What kinds of themes do you explore with your work?
I’m not sure there are any themes to my work. Maybe someone outside looking in would see a pattern but for me there isn’t one.
Any upcoming projects or shoots you’re working on?
Over the next year I’ll be second shooting lots of weddings and special events. But the biggest thing I’m excited about personally is my upcoming trip to San Francisco. I’m so excited to photograph a city so different from the one I live in.
Follow Kathryn’s work on Instagram and her personal portfolio site.
How I Use Instagram
I’m coming up on my 2,000th Instagram photo, and it’s got me thinking about what is my favorite social media platform.
It’s really fun to experiment with mobile photo making, and see the work of other great Instagram photographers. Every day, I think about making good photos for Instagram, and sharing them for the world to see. It’s like a 365 project, even though there are days wen I don’t post (usually the weekend) – thought I post multiple times per day, which kind of makes up for it.
Instagram helps me experiment with photo styles, moods, and subjects. I was never really a landscape guy, until my commute inspired me to share the rural countryside I see every day. And going back and seeing my old stuff (I’ve been using Instagram since January 2011)? It’s rough, but you can see the growth.
What’s nice about Instagram is, there’s no social pressure. Yes, I follow some friends and family members. But the majority of photographers I follow are people I’ve never met. That’s the fun part. Like Twitter, I get to interact with people who are mostly strangers.
Jeffrey Kalmikoff figured this out in his “You’re Using Instagram Wrong” piece:
Inspiration through photos is a function of interests, not your social connections. Chase what inspires you. Be true to yourself, and inspire others with who you are.
His point: don’t feel bad about not following people you know in real life.
My own quick-read tips:
- If someone follows you, check out their profile. Like their photos? Follow them back. Don’t like their photos? Don’t.
- See if a photographer shares different stuff on his/her Instagram than, say, Flickr or Tumblr.
- I’m still a stickler for mobile-only photos (#iphoneonly!). Call me Old Fashioned.
- Hashtags are a good way to (a) be found and (b) find stuff you’re into. Follow your #furry or #abandoned passions. Just, for Pete’s sake, don’t inappropriately tag your photos (#sunset on a non-sunset photo, for instance)
- Comment on photos you really like. But say what you like about it. Be specific and generous.
- Don’t be afraid to experiment with styles. In time, you’ll develop your own signature style. It took me a long time to find my groove.
- HDR sucks.
And, of course, you should follow me on Instagram.
