fujifilm

Follow-Up on VSCO vs. Film Manufacturers

Fuji responded to my call for film makers (like themselves and Kodak) to run, not walk, into the digital film emulation and mobile photography business.

They’re right – and I said as much: Fuji is jumping into digital photography with both feet, and they should be commended. They’re making great stuff.

But in film emulation? Mobile apps? Not so much.

And Kodak? For crying out loud, they’re not even in the photography business any more.

So my point still stands: who better to do film emulations than the original film manufacturers?

And now with Totally Rad jumping into the game, the original film stock companies are getting further and further behind in the mobile/software arena.

Again, for Fuji, that’s fine. They’re doing a great business with the X-series of cameras.

For everyone else? Lots of luck.

UPDATE 9-13-13: Kodak responded on Twitter as well, suggesting that they’re still in the film business. However, my digging online found that while film stocks may have the Kodak name, they may not come from the original source. So what: film is film and it has Kodak on the box. For most people, that’s all that matters.

But again – whoever makes the film should be making the digital equivalent.

Also, kudos to Fuji for having some fun in this conversation.


My Two Weeks With A Fuji X100

Harbor Barber: Tools

Renting a camera is the perfect way to try before you buy. It’s also the perfect way just to try – and that’s why I rented a Fuji X100 for two weeks. Just to try.

I see other photographers that I admire doing fantastic work with the Fuji system, and speaking its praise as the Next Big Thing. Being a Canon guy, it was tempting to see what all the fuss is about.

Fuji X100: Bay Harbor Yacht Club

I also rented it because I was covering a wedding for two co-workers, and thought it would be fun to take it to their destination ceremony in Petoskey, Mich.

There, it performed very well. I had to make sure to keep it on a setting that worked for whatever situation I was in, but from there I just pointed, framed, and shot.

Harbor Barber: Edges

The things this camera can do with mixed light situations, dynamic lighting, and low light is spectacular. And sharpness? Just perfect.

There were times when I felt lost. That feeling probably comes from knowing my Canons so well. I also like having things like ISO and white balance ready at a button push. Too often, with the X100, I had to dive into the menu system to switch up the settings.

Fuji X100: Crossroad

I’ve read that people use the X100 as a slower device. Take your time, adjust your settings, frame your shot, click. So maybe throwing it into a fast-paced wedding situation wasn’t entirely fair.

For those instances where I could take my time, it was perfect. The size, too, made it a handy carry-around camera. It’s a throw-it-in-the-front-seat-of-my-car camera – a walk-around-the-neighborhood camera. And it was light enough to feel like a regular accessory to the day.

Fuji X100: Sparks Park Pond

The film modes are fun (like the Velvia setting above), but were an extra step in the process. I found taking the RAW files and adjusting them was more my style.

At first, I blanched at the idea of using the Electronic Viewfinder. But the rangefinder-style Optical Viewfinder missed focus points just enough to get pretty annoying, so I switched as time went on fairly easily.

Fuji X100: Bee on Echinacea

Switching to Macro Mode, however, to get those close shots was not easy. I never quite got the hang of it, and would often forget which mode I was in and shoot in the wrong mode.

Fuji X100: Clouds Moving In

The picture files? Glorious to work with. Plenty of flexibility to lift shadows or pull back highlights – again, especially in those mixed lighting situations. Skies, especially, were lovely. For a lot of my shots, using the VSCO Film Fuji profiles worked well.

All in all, using the Fuji X100 really was like shooting with a film camera. The photo files had personality, and flexibility, and were a lot of fun to play around with.

Fuji X100: Red Barn

The camera itself was an adjustment. I feel like, with more time, I’d get used to its particular quirks. Maybe not.

But sometimes it was nice to set the setting and not touch them, and just worry about making nice photos.

Fuji X100: See-Through