A friend, Britt, wants to start a blog after getting laid off at her teaching job.
So, I have some questions about blogging. You seem to know what you’re doing in this arena and I like what I’ve seen from your work. I outlined my Blog Plan below the questions so you can get an idea of what I am going for.
1. Preferred blog host? Blogger vs. WordPress vs. TypePad? Most book blogs use Blogger, but I don’t like the look of most of them. I think that I’ll go with Typepad because Andrew said that it was the best (but what does he know anyway?)
2. Do you have an editorial calendar? How far in advance do you plan blog postings?
3. Do you have any advice for community building?
4. Any advice on a good name?
5. Any advice in general?
How fun. And I must say, it’s great that you’ve put a lot of thought into this.
To answer your questions:
1.) I’m more adept at WordPress, and I love its flexibility. Chances are there’s a theme you’ll like and they’re all hackable, so you can tweak it to your exact liking. But something like Tumblr is worth looking at. It depends on how much upkeep you want to do. If you’re geeky and want to dig into some HTML, then WordPress or Typepad will be good. If you want a no-frills, just-let-me-write-and-post blogging tool, something like Tumblr, or Posterous, will work well. There’s also a question of cost: Tumblr/Posterous are free, but WordPress/Typepad may cost you – even if you only buy the domain name (like www.loblawlaw.com or something).
2.) My editorial calendar depends on the blog. For Newton Poetry, I try to do two or three posts a week, and at least one longer one every few weeks – posts where I really get down, dirty, and detailed. My personal blog is whenever I get an idea or see something I think it worth commenting on. But I do type up posts ahead of time, sometimes weeks in advance, and just sit on them until I have a slow idea week, and then I can reach in the grab bag and fill in a pre-made post. But two to three a week is good, with maybe little “here’s something interesting” posts as you find them.
3.) Your community building starts with the people you know, so this could be as easy as posting your blog on Facebook, e-mailing all your friends and family (this is no time to be shy), maybe starting a Twitter account – that kind of thing. My community was built from classic Mac nerds, so I went to where they were, delved into the culture, made posts on other’s blogs, and made myself known. Most importantly? Write good stuff. When someone finds it, your audience will build itself.
4.) Short and sweet – so loblawlawblog.com or something. Head to 1and1.com, type in some domain name ideas into their little input box, and see if someone has it already.
5.) Yes. Before anything, you need to listen to John Gruber (of Daring Fireball) and Merlin Mann’s (of 43 Folders) podcast/talk from South by Southwest on finding your voice, and finding the point of your blog. It’s a must-listen for anyone who wants to bootstrap a blog.
Also, just start writing – even though you don’t have the darned thing set up yet. Get a few draft posts in the hopper, ready to go. Show them to Andrew. Then kick him in the pants.
You’re right about those book blogs being too cluttered. You want a unique style without all the crap. If, hey, you get popular enough that advertisers want to put ads on your site – that’s gravy. But you don’t have to make it look like crap with ads and links and little “POST TO DELICIOUS!” boxes everywhere. Again, my philosophy is minimalism. Let the content speak for itself.
The cost thing again: It’s about $10/year to buy a domain name. A lot of the blogging platforms have free hosting and setup, and then you buy the domain name and point it at yourblogname.wordpress.com or whatever, but to the reader it’ll appear as yourblogname.com – so that’ll be the minimal cost, the $10. From there, if you want to do your own hosting (read: super geeky and technical), then the cost goes up.
Most of my blogs, with the exception of Newton Poetry, I let the blogging platform host, and I point my purchased domain name at it and no one knows the difference.
You’ve thought a lot about what kinds of posts to write, who your audience is, and what you want to focus on – that’s the tough part, really. Now you just need to write, find a voice, and make it all look pretty.
Easy enough, right?