If I were to do another podcast, here’s what I’d do:
Focus on my community of Jackson, Michigan. Leaders, makers, progressives, business owners, people doing good stuff in and around town.
Keep it a old school, noir-ish, late night vibe – like Letterman in a smoky tavern, shooting the shit with his guests, cocktail in hand.
But less of the promotional, I’m-here-to-promote-something late night TV stuff (we have a show in town for that). No, I’d want to talk with the person as a person, talk about our city, and talk about what keeps them going.
I’d start small, and tap into my acquaintances – people I’ve covered while doing my portrait projects, and people who are doing creative things in town. Then, build out from there.
And yes, a neon-themed logo.