Seth Godin’s recent post hit a nerve:
There are institutions, professionals and organizations that would like you to believe that you don’t have much choice in the matter.
They want to take away your agency, because it makes their job easier or their profits higher.
But you have more choice than you know.
In our recent move, I’ve twice dealt with corporations and utilities that have made me feel like I have no agency. Most recently, Apple Support left me hanging on an Apple ID and iTunes issue. Apple! A company I’ve supported each of my adult years!
Call support centers are a form of capitalist nihilism. There’s no reason for any of the decisions made except to make the company’s situation better, and to help you feel powerless. It’s rare that a support interaction has a positive outcome – so rare, that we marvel at Creation when it happens.
My Apple interaction was especially galling. From 2005-2008, I purchased a bunch of music under an old Apple ID. From 2008 on, I’ve been purchasing music from a different Apple ID, unaware of the consequences, so now I have a bunch of music in limbo. The support center’s solution? “Switch Apple IDs each time you want to listen to that music.” Helpful! And silly. What they don’t tell you is that each time you switch Apple IDs in iTunes, it locks the previous Apple ID for 90 days.
Three months! Unacceptable. And completely arbitrary.
So now I’ll be sticking to downloading my music from companies with fewer arbitrary restrictions (as Godin writes, keeping the “ability to shop around”). It’s one of the reasons I don’t rely on subscription-based music services. There is, by definition, no agency involved in that transaction. If you unsubscribe, all the music goes away.
The larger point can be applied to creativity and photography, of course. There’s creative agency – that sense of not being held hostage by expectations and self-imposed pressure. On the technology side, by submitting our work to Instagram and Tumblr, you’re giving up a bit of agency. And if something goes wrong, your only recourse is a faceless call center, if that.
My one weak spot: Flickr. I rely on Ol’ Reliable for so much of what I do, including image hosting for this very blog. And I have a lot of time and infrastructure wrapped up in that website. If something goes wrong, I’ll be in a bit of trouble. It won’t be catastrophic, but it certainly won’t be fun.
When we keep our agency, in the form of hosted, backed-up websites and blogs, we have a bit more say in the matter. We can always pack up and put up our tent somewhere else.